Conversion Tracking

Understanding and leveraging Micro Conversions In Google Shopping Ads can help e-commerce brands capture valuable behavioral signals like add-to-cart clicks, wishlist additions, and product page views that lead to higher sales. In this blog, we’ll explain why micro conversions matter, how to set them up in Google Merchant Center and Google Ads, and how to optimize your Shopping campaigns using these insights.

Why Tracking Matters in Shopping Optimization In e-commerce, not every product interaction leads to a purchase. But every product view...

Why Google Analytics 4 for Shopping Campaign Insights Matters In the ever-evolving world of e-commerce, tracking performance is more...

If you run Google Ads or use GA4 to track user behavior, implementing consent mode  is no longer optional. With GDPR, ePrivacy, and other...

Google Ads Enhanced Conversions: What They Are and Why They Matter in 2025 If you’re running Google Ads campaigns and rely on accurate...

Setting up proper conversion tracking in WooCommerce is crucial for measuring the performance of your Google Ads campaigns. Without it,...

Enhanced Conversions can give your Google Ads campaigns the visibility and precision they need—especially in today’s privacy-first world....

When measuring the success of Google Shopping ads, most advertisers fixate on a single metric: conversions. Did someone buy something?...

In today's digital landscape, accurate conversion tracking is the cornerstone of effective e-commerce advertising. At the heart of this...

In the digital marketing landscape, Google Ads remains one of the most powerful platforms for reaching potential customers. However,...